(c)2010 Seymour Jacklin
Your company website needs written content, preferably content that is frequently updated to keep the search engines interested. You need content that is informative and useful to keep the visitors engaged and you are keen that people find your website because they are looking for the very products or services that you deliver.
Nobody buys a television just to watch the adverts but to be entertained and informed. Likewise, nobody surfs the Web to find the prettiest banners or to look for your advertising. Customers need to be given something more than a hard sell, they want information and they want to enjoy reading, and this is where well written content comes in.
Get a Professional to Write for You
Outsourcing your content writing makes sense because it is time consuming and demanding to be constantly coming up with fresh ideas and presenting them engagingly. You could write your web content yourself because, after all, you know more about your company than anyone else; but that is exactly why you should be giving your time to other things and letting a dedicated writing professional take care of the words.
What to Look for in a Freelance Writer
When looking for a freelancer to write for you, try to engage the services of a native English speaker who will be able to write in a way that not only makes sense to the search engines but also establishes a rapport between your site and your customers. Bear in mind that search engines are fussy, and there is a skill in optimising web content with the kind of keywords that will generate traffic, but readers are even more fussy and poor grammar and syntax will not give the best impression of your ability to deliver quality.
Look for a freelancer with whom you can develop an ongoing relationship, who will be able to write from an increasingly knowledgeable standpoint about and for your company. Furthermore, look for someone who will be able to put themselves in the shoes of a potential client in a way that your regular staff may not and who knows the Internet well.
Customised Web Content for You
Freelancers can be engaged for a one off content item, an article or blog entry, a whole series of items or even on an ongoing basis. The right freelancer for you will take the trouble to find out exactly what you want and put the full force of their creativity behind it while offering you some rewrites if you need some tweaks made.
Great web content brings traffic to your website, where visitors turn into customers, and a good freelance writer is a friend you cannot afford to be without.
Seymour Jacklin offers creative and original web content, search engine optimised (SEO) for your site. Contact seymour@seymourjacklin.co.uk to discuss how his writing could benefit your business.
